Title - School Picnics - Cheap Fares for School & Pleasure Parties.
Artist - Freda Violet Lingstrom (1893-1989).

Description - A rare Underground Electric Railway Company poster from 1930, depicting a fun child-like image in chalk on a blackboard, and advising that there were cheap fares for group trips.

Year Published - 1930
Size - Double Royal  (approx 40 x 25in or 101.5 x 63.5cm)

Other Details:
Original Vintage London Transport Underground Poster.
Published by the Underground Electric Railway Company Ltd.
Reg. No. 136-1000-16/1/30 - (printed in Jan 1930, to a run of 1000)
Printed by Sanders Phillips and Co., Ltd., The Baynard Press, Chryssell Road, S.W.9

Condition Grade and Condition Report:
Grade: B+/A-, we have had this poster conservation-backed on linen. For more details of the process please see the "Conservation" page of this website.
Old folds, edge wear repaired, surface tear within the black area repaired. More detailed photos are available on request if required.

About the Artist:
Freda Violet Lingstrom was born in Chelsea in 1893. She attended the Central School of Arts and Crafts, and in 1922 set up on her own as a designer, her first clients being various railway companies including the LNER and London Underground and the Norwegian state railway. The Norwegian and Swedish governments commissioned her to design Scandinavian travel propaganda for the English market.
After WWII she became Head of BBC Children's Television from 1951–1956 and was responsible for the pioneering children's programmes of the early 1950s.